Wear your Colorado pride loud and proud with our bold take on a classic design. The “I ❤️ CO” tee is our Rocky Mountain remix of the iconic "I ❤️ NY" look — but instead of skyscrapers and subways, it's 14ers and ski lifts, microbrews and mountain air.
Crafted for locals, transplants, and weekend warriors alike, this shirt is a love letter to everything that makes Colorado epic — from powder days at Breck to sun-drenched hikes near Boulder, Red Rocks concerts to Denver patio beers. Soft, breathable, and built for adventure (or couch lounging after one), it’s perfect for layering under flannel or rocking solo at your next brewery stop.
Whether you're hitting the trails or just want to rep your love for the Centennial State, this tee says it all — no altitude required.
Show your love for CO. The mountains are calling, and your shirt should answer.
Features:
• Ultra-soft cotton blend (feels like a mountain hug)
• Unisex fit — flattering for every adventurer
• Designed with love in the 303
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Crafted for locals, transplants, and weekend warriors alike, this shirt is a love letter to everything that makes Colorado epic — from powder days at Breck to sun-drenched hikes near Boulder, Red Rocks concerts to Denver patio beers. Soft, breathable, and built for adventure (or couch lounging after one), it’s perfect for layering under flannel or rocking solo at your next brewery stop.
Whether you're hitting the trails or just want to rep your love for the Centennial State, this tee says it all — no altitude required.
Show your love for CO. The mountains are calling, and your shirt should answer.
Features:
• Ultra-soft cotton blend (feels like a mountain hug)
• Unisex fit — flattering for every adventurer
• Designed with love in the 303
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping
• Blank product sourced from Nicaragua, Mexico, Honduras, or the US
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!